Elizaveta Nor

Creative Producer and Brand Strategist, Writer and Designer

Hi! It’s Lisa here

I am always open to cooperation in the field of leading creative teams and coordinating projects connected to content and media production, art, tech, and education.

With a purpose-driven mentality, I have a growth mindset combining creativity, self-management, and effective communication. I am proactive, and always looking to learn and improve.

My approach while leading teams is to create conditions for self-organisation and clearly articulate the context. So colleagues have everything they need to take initiative, achieve goals and grow while enjoying the working process.

The area of my research is media, philosophical and political processes through the prism of digitalisation. I am passionate about ecology and human rights. I also value consciousness, empathy, co-creation highly in my work.

Hobbies – literature and photography.

Education

2012-2016, Far Eastern Federal University, Vladivostok. Institute of Publishing Business and Design.

Bachelor degree with honors in Creative Writing and Publishing Business.

2014-2016, Far Eastern Federal University, Vladivostok. Institute of Translation studies.

Presentations at the scientific conferences with publications on the topics "Transmedia" and "Convergence of culture".

Competences

Business Management

  • Supporting CEO, consultants and the team in developing optimised strategies for growing the company.

  • Maintaining core business processes and operations.

  • Building systems – tech, SOP's, automations, funnels.

  • Managing data – keeping all business information organised and up to date.

  • Basic accounting – budgeting, tracking and processing team, contractors, services, clients contracts, payments, and balances.

  • Searching and implementing new technologies to improve efficiency.

Team Leading

  • Identifying team culture, roles and competencies.

  • Building teams through creating and executing systems for searching, interviewing, testing, onboarding/offboarding candidates.

  • Setting up growth vectors and team approved performance reviews and KPI tracking metrics.

  • Consulting the team on expectations and complaints.

  • Facilitating team meetings.

  • Being the point of contact for contractors and partners.

Project Management

  • Driving projects and allocating resources to achieve business goals.

  • Building up flows with milestones, timelines, tasks, and subtasks.

  • With the team – prioritising, managing time and workload.

  • Checking quality and testing.

  • Systematically observing the progress and troubleshooting.

  • Advising recommendations on strategy adjustments.

  • Tech savvy: SCRUM, Asana

Edu, Content and Media Producing

  • Developing business and marketing strategies.

  • Briefing and defining brand's values and mission, goals and objectives.

  • Organising surveys, extracting pain points and desires of the audience.

  • Formulating the avatar of the target audience.

  • Analysing market and trends in the industry.

  • Generating ideas and creative concepts.

  • Creating media image and developing aesthetics.

  • Budgeting and resource allocation.

  • Developing and executing strategies for growth and promotion.

Creative Management

  • Coordinating in-house team and contractors.

  • Content sources research (communication with authors, experts, partners and clients).

  • Writing and copywriting texts (for blogs, social media, sales pages, newsletters, special projects, podcasts, press releases).

  • Design (brand, web, graphic, print).

  • Photo/video curation (full cycle executive producing).

  • Community management.

  • Tech savvy: Adobe Package, Figma, Final Cut.

Content Marketing, PR

  • Executing strategies and campaigns.

  • Content planning (defining communication objectives, developing user paths and funnels).

  • Managing internal media distribution channels.

  • Searching for external media platforms (publications and appearances in the media, partner materials, collaborations).

  • Coordinating editorial policy, aligning brand messaging.

  • Analysing results (tracking campaign performance metrics, optimizing and improving strategies, scaling).

  • Repurposing content throughout media channels.

Experience

Business management/Team leading – 5 years
Media production/Content management – 10 years
All working experience – 17 years

  • Founder, Creative Producer and Brand Strategist
    from May 2021

    • Strategizing – developing business and brand strategies.

    • Marketing management – generating leads: planning and executing promotional strategies.

    • Sales management – sales closures: managing driving revenue activities through arranging commercial offers, sales communication and building sales funnels.

    • Customer support – communicating with clients/investors, dealing with complaints, delivering and presenting projects.

    • Creative direction – generating creative ideas, arranging scripts, storyboards, and vision boards. Production projects curation.

    • Project management – planning and executing projects; developing schedules and budgets.

    • Team management – selecting and hiring crew and talent; coordinating the team.

    • Legal and financial management – managing the budget, allocating resources, tracking contracts, invoices, payments, contract legal permissions and agreements.

    • Writing, design, and programming projects.

  • Business manager, Project manager, Team lead, Media producer
    November 2019 - May 2021

    https://celinnedacosta.com/
    https://www.instagram.com/celinnedacosta/

    Achievements:

    • Built the team and lead it in the way of non-directive management.

    • From two chats in What's app and a Trello board with weekly tasks – organized a project management system based on the SCRUM methodology with optimized communication in Slack channels and task management in Asana with an inter dependences to track team workloads that increased efficiency and productivity.

    • Created the foundation of systems for operational processes and automatizations.

    • During my tenure, the company's revenue grew by 243%.

    • We launched three marketing campaigns to sell high-ticket signature group course with a 4-times increase in price and onboarded ~90 students.

    • Following the strategy of overcoming the plateau and scaling the company, lead the team to build a sales funnel for 5 products ladder (3 courses with ~ 70 lessons and ~ 25 guides, group and personal coaching programs).

    Business Manager Responsibilities:

    • Strategic planning – worked with CEO and consultants to develop Company's strategy, allocate resources to pursue strategies, implement projects plans to achieve business goals.

    • Team leading – together with CEO Identified team culture, defined roles and competencies. I built the team, created systems for searching, interviewing, testing, onboarding candidates. As well as integrated performance review system tracking KPI metrics and team members growth directions. Dealt with expectations and complaints while organising and moderating meetings. Was a primary point of contact for partners and outsource specialists, created technical requirements with controlled timing and quality.

    • Executive management – managed the Company's core and growth business operations.

    • Project management – managed projects in Asana (build up systems with milestones, tasks, and subtasks) and monitored progress on a daily basis. Was the go-to person on any questions related to projects.

    • Systems management – built, automated, and maintained business processes (tech, SOP's, documentation). Tested technical systems before deploying (such as sales funnels, processes, etc.).

    • Creative management – led the creative process for all types of content, including campaign emails, broadcast emails, Facebook ads, social media posts, sales page copy, landing page copy, site copy, webinar slides, webinar scripts, course materials, and graphic design projects.

    • Data management – organised and analysed data. Maintained the system for saving and updating business information.

    • Financial management – tracked team, contractors, services, clients' payments, and balances.

    Media producer Responsibilities:

    • Content management – executed brand content strategy; repurposed content and managed publishing it across media platforms. Supported CEO with content production and creation, bringing all pieces into one hero blog. Worked closely with other members to align messaging and the brand's core value and pillars across the scope of the company.

    • Content marketing – led content plans on core promotion goals/revenue driving activity including launches and campaigns. Supported marketing initiatives throughout the company including email marketing, funnel building, lead magnet. Created regular EDM campaigns with CTA's (Call to Actions) and monitored stats to ensure optimal open rates and retention. Created and monitored funnels within the business (including sales funnels, nurture funnels, value add funnels).

  • Business manager, Project manager, Storyteller, Media producer
    June 2017 - September 2019

    • Management:     Business operations; PR/Marketing/SMM strategies; Web development coordination; Leading the team.

    • Content: Copywriting; Organizing production, Branding, Visual, Storytelling strategies; Interviewing

  • Head of Press
    August 2016 - April 2017

    http://arseniev.org/
    https://www.instagram.com/arseniev_museum/

    Media management; Press team leading; Organization support of events, exhibitions; Coordination of press, speakers; PR, Marketing, SMM strategy development and realization.

    Content creation (texts, visuals);

    Managing web development team.

Testimonials

  • Liza was an absolute pleasure to work with. For 1.5 years, she was my right-hand woman assisting me with growing my coaching company and managing the operations side. I highly recommend Liza for her creative work: she has a unique sensitivity and understanding of what works and what doesn't from an aesthetic perspective. I loved the work she did with helping me manage content creation (across multiple media including content, writing, and video) and making sure that everything that came out of the company properly represented the brand and the aesthetics/feelings of it. She's a lovely human to work with and I hope you get that privilege!

    Celinne Da CostaStory
    Speaker, Author & Master Coach

  • It was amazing to work with Liza, she has made the project of my dreams come true! I was delighted by her clear communication and visual style. All of my needs and requirements have been understood and met. The job was done quicker than I expected and I was extremely satisfied with the result. We’ve discussed all of the details thoroughly and set a specific goal that has been achieved. If I was to describe our cooperation in one word it would be “Art”. I am a photographer, so my job is deeply connected to art, and unfortunately, developers rarely understand the creative needs that are essential for a website of a creator. However, Liza can perfectly combine creativity with functionality. If you want a creative, modern and aesthetically appealing website that will catch the eye of the customers, this is the place to go! I think the girls are one of the best on the market. Working with them was a very pleasant experience and I wish them good luck on their future projects!

    Katarina Cross
    Content Creator, Photographer

  • Working with the team of skilled professionals was a huge delight for me. I felt supported in my vision for my brand even though over the years I have been lost and without a clear direction forward. Girls made plenty of time for me to get clear on our work together and then once we made a plan, executed everything brilliantly. I have worked with other people in similar fields in the past with less success and I am not only pleased with how far we have come together, but also looking forward to the wonderful things we will create in the future. Girls are sincere creative professionals with an excellent eye for detail, all while managing every project within deadlines and making sure the vision for the brand is intact. I can’t recommend their talents enough, I can guarantee you will feel cared for in their very capable hands.

    Curly Willow,
    Jewelry Brand Founder

  • Working with Lisa was the best decision in my career! We absolutely accomplished all goals when working together. I felt happy that I was able to finally relax as Lisa would plan and create structures for our projects, which would make them easier to complete. In one word I would describe my experience as growth. Having a team makes you grow way faster. I think that’s the best investment you can do for your business!

    Natalie Karpushenko
    Artist, Photographer & Environmentalist

Portfolio

Brand Strategies, Talent Producing, Writing and Design