We Unfold Conscious Brands
By Composing Artistic Universes
Meet one of them
SELALU
Bali
Selalu is a jewelry brand that creates one-of-a-kind pieces by combining hand-picked shells on the ocean shores with precious metals from local artisans.
Svetlana, brand founder contacted our studio to support her in conceptualising brand strategies.
overview
Goal:
Establish jewelry brand.
Objectives:
• Formulate brand positioning, vision and mission to reach out to boutiques for offline shopping.
• Develop visual identity for marketing purposes – aligned packaging, socials, website.
• Create content to visualise products and start selling.
Accomplishments:
• Business and Brand Strategies decks.
• Visual Identity deck including logo, colors, typography suit.
• Photo and video content.
services
Business Strategy
business overview | business goals business objectives pain points/gaps desires/closures | action plan
Brand Strategy
vision statement | brand values | brand mantra & mission
brand personality | tone & voice
feelings & emotions
visual metaphors concept
keywords & mood board | typography suite
color palette | primary logos
graphics samples | instagram tiles samples
Visual identity
Creative Direction
vision board
shooting organization
styling
photo & video production
concept
defining ideals that brand stands for
VALUES
embodying inner purpose, mission and beliefs
KEYS
guiding threads for creative decisions
empowering vision and identity
driving the direction of brand’s design
MOOD
aligned with the visual metaphors concept
evoking moods & spreading the message
COLORS
though the prism of psychology and schemes
